Having a website is just the first step to develop an online presence.
Maintaining it takes a lot of effort.
If you are a business owner, you should make sure that the website is doing what it was made to do, and that is to drive potential customers to your business.
A website audit is usually made yearly to give you an insight of how it is performing.
It covers several factors that include indexed pages, site speed, and page errors.
The audit of the website is vital in developing a good online marketing strategy.
It also shows the areas in which you need to improve the site.
In case you are still on the fence about auditing your website, below are some of the reasons why you should do so today.
Audit your website to increase Conversion Rates.
You probably made the website so that you can offer your products and services online.
If you want to find out why its conversion rate is down, then you should have the website audited.
The website audit will look at the landing pages, their content, and calls to action.
It can tell you what’s wrong with the site and tell you how to fix it.
Are you paying for SEO?
A website audit is also a good way to find out if the SEO services you are paying for are effective in making the site more visible in search engine results.
It will check your URL structure and make sure that there are no error codes that block search engine crawlers, especially Google, from the site.
It will also tell you if your web design is SEO friendly or not.
These are just some of the ways a website audit can help improve your website.
You should consider auditing the website at least once each year.
It is a small price to pay to ensure that your website will rank well on search engines and convert visitors into paying customers.