The construction market is pretty much cut-throat marketing, especially for new businesses. If you are new or small on this market, you already know this; if you want to stand out on this market, you will need to find different ways to market your company and advertise it to potential customers.
At Boylan Point Agency, we’re not only members of the North Coast Builders Exchange (NCBE) and Northern California Engineering Contractors Association (ECA), we’ve been providing construction marketing services for over 15 years. We have the experience and know-how to get your business to thrive.
To help you out, we have compiled a list of different ways to market your construction company:
#1 Build a brand and website
Your brand is what makes you recognizable and unique, right?
So make sure your name is not the only thing that differs you from other construction companies: create your logo, if possible a catchy, unique, simple slogan and always make a website for your construction company.
Your website should never look like a blast from the past, this will give the wrong impression about your business.
Make sure your construction business website is:
- designed properly, with the color scheme that matches your company name and logo
- use real pictures and testimonials from real clients, as well as videos that capture your crews at work, positive video testimonials or any finished projects
- make the website easy to navigate with clear layouts and sidebars
- have up-to-date content that is educational for your visitors about previous projects
- create frequently asked questions (with answers) customers may have regarding your business
- make sure the contact information is clear, easy to spot and accurate
- optimize your website for search engines and conversions
- use blogs to allow you to connect with your customers and talk about newest trends
- use social media to promote your webpage
#2 Stay in Google’s top 10 in local search
Most of your clients usually will find you on local searches. Local marketing is one aspect you should not neglect.
While you may be advertising on local channels, it is important that you list your business in online directories as well and claim your Google My Business account to get started with local SEO.
This will help you appear in the local google searches and bring clients to your webpage and business.
#3 Start a PPC Advertising Campaign
Pay-per-click advertising is a valuable marketing channel that you should consider as well.
This will help you with your SEO optimization and since these are data-driven campaigns, they will allow you to target the people who are in the market for the services you are offering.
#4 Collaborate with Building Material companies to promote your brand
You already have a great relationship with building material companies, so why not use that to your advantage as well?
Most construction material suppliers have their websites listing construction firms they collaborate with. Ask them to add you to that list and have backlinks to your company.
This will increase the visibility of your brand and help you appear on more local searches.
#5 Do not underestimate the power of social media
It has brought to life millions of businesses all over the world. With 1.5 billion active users on Facebook, it is a great platform for promoting your business to your clientele.
Create your profile, engage with prospective clients by posting updates and staying in touch with them and don’t be afraid to use their ads options to boost your popularity and promote your business.
#6 Consult a local marketing agency
Account-based marketing is a B2B marketing technique that is for those companies already with a great experience as it targets a specific set of high-value customers with personalized selling strategies.
Many marketing experts can help you understand this strategy so don’t shy away from contacting them.
Building a marketing strategy for your company can help you not only redefine your business but also focus on your real market, the micro-market and enable you to reach to clients you need.
If you have any questions, please contact us over at Boylan Point Agency.