There is a national standard, CAN-SPAM, on commercial emails. This standard highlights different violations that could lead to emails ending up in the spam folder. If you are looking to send out commercial emails, familiarize yourself with CAN-SPAM, build your own email lists, and always have an unsubscribe option. For more information on CAN-SPAM and laws for commercial emails, visit the Compliance Guide for Businesses.
Unfortunately, it is not only commercial emails that end up in spam folders – sometimes personal and work emails do as well. Spam filtering has improved and became more strict, however, they are not completely accurate. There is always a chance that legitimate emails you send or receive can end up in the spam folder.
Here are some reasons and solutions to why your emails might end up in the spam folder.
There are some services like bit.ly that shorten links. When sending a link or having them hyperlinked in your email, be sure the reader knows what page they are going to be directed to.
#2 Graphics and Images
Unless you’re sending a quick email inside your organization, you shouldn’t be sending an email with just a single image. Make sure your emails contain text as well.
#3 Your email signature
Make sure that your email signature is accurate with your name and/or company name. It is important that this stays consistent. Additionally, it helps to have your physical address attached to the email.
#4 Incorrect spelling or grammar
In a lot of spam emails, there are errors with their spelling or grammar. This means that the filtering system for spam looks out for these.
Make sure your emails are professional with minimal errors.
We recommend using Grammarly!
#5 The Subject Line is Misleading
It is against the law to intentionally mislead someone with the subject line. Make sure the subject line is clear and accurate.
Other tips for what not to do in the Subject Line include:
- Using excessive CAPITAL LETTERS
- Using excessive exclamation points!!!
- Gaps b e t w e e n t h e l e t t e r s
- Making false promises
#6 Trigger words
These words might mark your email as spam:
- Click here
- Dear friend
- Great Offer
- Special Promotion
- Fantastic Deal
- Act Now!
- Buy now
- This is not spam
The best way to stay out of the spam folder is to ask your clients to add you to their contact list and vice versa. This will make sure that important emails don’t get lost. Additionally, it is incredibly helpful to organize your emails into different folders. And, use the best actionable email marketing tips for your next campaign to get stellar results if your sending an email blast.