Welcome to the world of endless opportunities – the internet – where your website is your online office, and what your clients see on your website gives them the first impression of your business.
If you want to have a successful local plumbing business, nowadays you simply need to have your website accessible.
But just having a website does not necessarily mean that your business will get the attention you are seeking.
Creating a successful business website means creating a website that is customized according to your specific line of work and includes all the vital information your clients need.
If you are creating a website for a plumbing business, here’s a few must-haves:
#1 Create your unique brand
This is how people will recognize you. What makes you stand out? Don’t be like everyone else in your field, try to customize your website.
If you don’t have a name and logo, create one. Use the colors of your company in both your name and your logo. If you are a bigger company that has its advertisement materials, make sure you have a catchy slogan that is easy for people to remember.
Investing in good design, logo and slogan will be a one-time deal and it will pay off in the long run.
#2 Stay real and use real faces
These means do not use copy-paste images and poorly written testimonials. That gives the wrong impression to your clients.
If they are to trust your business they should be able to know the ‘personality’ of your company. Make it personal, regardless if it is a family business or not, your images of the staff, and on-the-job employees show they are doing the job, perhaps even in front of your company.
This will give personality to your company as well as the webpage and will both resonate with clients as well as make them trust you more.
#3 Clean, clear and easy – that’s how your text should be
Let’s be real, we like when people understand their job and all the professional terminology, but if we were to hire them, we do not want to spend half a day trying to decipher their text and get distracted. Your text on your website should always be clean, clear, easy to read and understand with a precise message.
People do not come to read newspaper-style texts, they come for your services. So make sure they are listed and bear in mind that your clients may not be up to date with all the terminology so use clear, simple words.
#4 Have a clear vision and all the necessary information visible
Your clients won’t appreciate it if they have to spend half an hour searching for your contact information on your webpage. In fact, they will most likely give up if your site is too confusing.
Make sure the design of your page is clear and easy to navigate. Have all the necessary information on the top, with clear and up-to-date details.
And always make sure that you have sidebars and pelleted lists that are easy to navigate through.
#5 Use your About page and Testimonials to gain trust
Include about us page that will make your clients want to work with you. If you are family business, don’t be afraid to share personal information or even family photos.
Show and explain how hard your staff works, what certificates you earned, as well as testimonials from real clients, to show off your success throughout the years.
Make sure your website catches your business’s spirit and don’t be afraid to hire professionals to build it.
Always make sure that all the information is up to date, and once in a while, add new testimonials and refresh the texts.
Don’t forget to use social media and shares to boost your popularity and gain new clients as well.