Over the years, I have received a lot of questions about web design which is why I have crafted this FAQ page. Please feel free to contact me directly if you have a question that is not listed here.
Q: Why should my company’s branding be consistent?
A: Your brand identity is defined by elements such as your logo, color scheme, tone, and fonts. I urge my clients to create these elements and use them consistently in their marketing and sales materials, both online and offline because consistent branding does make a difference with consumers. In fact, with a consistent branding campaign, you build credence and authority, which in turn builds trust with your customers while giving them a consistent experience. Also, consistent branding sets your brand apart from the competition by making it recognizable. Without a consistent branding campaign, your company could come across as disjointed, and that’s what you want to avoid.
Q: I am new to the web, will a website help my small business?
A: Today, technology is more accessible than ever, and most people tend to research services before deciding on the company they will use. If you would like your business to remain relevant now, and in the future, then having a website is a necessity.
Q: Can I see my website while it is in progress?
A: Yes. First, I’ll create the base design featuring the home page and a couple internal pages, then it will be put up on a private and secure server for only you to review. Any adjustments requested will be added to get the website ready for your final review before publishing it live to the public.
Q: My website is fine on a PC or MAC but not on small screens, can you help?
A: This is a common question I see with clients who have not updated their website in a while. Increasingly, people search for businesses and services on their phones or other mobile devices, and if your site is not responsive, then you are losing potential customers. A new, responsive website can be designed to ensure that your online presence is responsive to all mobile devices.
Q: How long does it take to design and build a website?
A: Websites come in many sizes, so the time it takes to create it varies a lot depending on the content and functionality. I usually estimate that a new website will take 2-4 weeks to create.
Q: Can I look after my own website?
A: Yes, you absolutely can, though I typically recommend having our web team take care of major changes, especially for intricate design elements.
Q: Who will own the copyright to my new website?
A: Upon final payment, full copyright ownership transfers from Bay Area Website Designer to you. Any images used from a third party source are included under their license agreement. In short, the website will belong to you, as it should, since it’s an important asset to your business.
Q: Can I copy text from other websites?
A: Text used on a website must be true, original and not copied from an existing website. It takes just seconds to check if the text has been copied from somewhere else by using Grammarly’s Plagiarism Checker. Using duplicate content will diminish trust with your users and search engines like Google.
Q: Do I have any say in how my website will look?
A: Absolutely! WordPress, any other Content Management System (CMS) or even simple HTML5 / CSS, will allow for complete customization of your website.
Q: What do your websites cost?
A: To get a better idea of the cost of your website, give me a call at (707) 278-4120. I’ll ask you a few questions about the goals for your website, what sort of functionality and engagement the site will have, your graphic design needs, etc. Then I can give you an honest estimate.
Q: Another company says they can build a website for us for $500. Why shouldn’t we use them?
A: This is a question I receive a lot as well. Be wary of anyone who says they’ll build you a website for a couple hundred dollars. It is likely that they’ll take your money, ask for a few pages of text, and then slap it into a generic template used by millions of others. You won’t be offered a custom design nor will it be optimized for top search engine results.
Q: Will I have a say in the graphic design process?
A: Of course! My goal is to design a perfect site for your business, and I’ll need your input to do that effectively. Let me know of other sites with a design style that you would like to emulate, or if you have a logo or brand collateral that you’d like me to work around. I’ll be sure your new site will be a consistent and integral part of your overall brand.
Q: Do you provide copywriting services?
A: Yes, Bay Area Website Designer works in conjunction with a full-service marketing and advertising company called Boylan Point Agency; offering a variety of services, including copywriting.
Q: What will you need from me in order to build the website?
A: Typically I look for images that represent your business services as well as copy that you would like to use for your website. However, if you do not have those materials, you can give me a general idea of what you would like your website to show and I can create the content for you.
Q: How can you write the text for my website without knowing what I know?
A: While you may not already have copy for your website, you probably have a pretty good idea of what you would want your customers to know about your services. I will ask you questions relevant to your business and then fine-tune your answers to be concise and professional for your site.
Q: Who hosts the website?
A: I do recommend having Bay Area Website Designer host your website so we can be in total control should any issues arise, however, if you already have a hosting provider that you prefer, you are welcome to use their services instead.
Q: I don’t want to use WordPress, can I choose another platform?
A: Yes. I usually recommend WordPress because it is affordable and offers endless customization, allowing your business to be completely individualized. That being said, I can still build your website using a different platform if that is what you prefer.
Q: I already have a website, how easy is it to change it?
A: This will require some review of your current website. It may be that your website is in need of a significant update, in which case, it would be less expensive to just create a new site, believe it or not. Contact me today and I will be able to give you an honest estimate.
Q: Will my website be mobile friendly?
A: Yes, I always guarantee that every website I design is mobile-ready and responsive on all devices.
Q: My business isn’t in your city, can you still build my website?
A: Yes! I have created websites for clients throughout California, the United States and around the world.
Q: My friend says they can design my site for free, why shouldn’t I just let them do it?
A: Just because someone offers you a free service, doesn’t mean they’re good at it – especially if they have limited experience. When it comes to websites, plenty of people can build them, but most won’t be qualified to ensure that the site will show up well on search engines like Google, Yahoo, and Bing. It usually pays off to simply hire a professional.
Q: I already have a website, why isn’t it listed high on Google?
A: While all design firms may be able to create a website, most don’t have experience in getting those sites to rank well on search engines like Google. The key to ranking well on Google is to find a marketing company that is experienced with Search Engine Optimization (SEO) so that your website’s foundation is already set in place to improve search engine rankings. By using a variety of methods, an experienced web development company such as Bay Area Website Designer, can improve your website’s ranking from day one.
Q: What should I look for when hiring a web designer?
A: When choosing a web designer to design your website, there are several crucial elements to consider. Keep these questions in mind:
- How long has the company been in business?
- Do they have a significant portfolio with working sites that you can visit?
- Does the company have positive client testimonials and links to their sites?